The nicotine strength listed for e-liquid is the number of milligrams of nicotine per millilitre in a bottle. That means a 10ml bottle of 6mg nicotine e-liquid would have 60mg of nicotine (6mg x 10ml).

The new legislation from the TPD restricts e-liquid to a nicotine strength of no more than 20mg/ml. You can read more information about TPD regulations here.

If you smoke regular cigarettes (like a Marlboro Red), there is approximately 1.2mg of nicotine in each cigarette, or 24mg of nicotine per pack (1.2mg x 20 cigarettes).

If you smoke light cigarettes (like a Marlboro Light), there is approximately 0.7mg of nicotine in each cigarette, or 14mg of nicotine per pack (0.7mg x 20 cigarettes).

If you smoke Ultra Light cigarettes (like a Silk Cut), there is approximately 0.5mg of nicotine in each cigarette, or 10mg of nicotine per pack (0.5mg x 20 cigarettes).

As you make the switch to vaping from regular cigarettes, you can consider this a guide to the nicotine strength you should try. Of course, this isn't definitive as other factors, such as VG/PG ratio and your chosen flavour can have an effect on the nicotine hit, so you should always experiment with a few variants.

10+ regular cigarettes per day = 18 mg nicotine strength

Up to 10 light cigarettes per day = 12 mg nicotine strength

Up to 10 ultra-light cigarettes per day = 6 mg nicotine strength

Very light/occasional smokers = 3 mg nicotine strength

Nicotine free = 0 mg nicotine strength

PG and VG are the liquids that help burn the nicotine to vapour. They are both recognised as safe by the Food Standards Agency and are in many processed foods and cosmetics.

PG is tasteless and derived from plants. It is used in baked goods, medicines and cosmetics. The liquid is thinner than VG and so produces less vapour. PG produces more throat hit that is similar to smoking a regular cigarette. It is better suited to lower-powered devices and can carry a higher nicotine content. One of the downsides of a high PG e-liquid is that it may cause some throat dryness.

VG tastes a little sweet but the flavour is too small for most people to detect. It's used in baked goods, sweeteners, and as a filler in foods. The liquid is thicker which helps to produce lots of vapour and, as it's the vapour that carries the flavour, high VG vape juice provides a more intense taste sensation. The vapour also carries the nicotine, so vapers who prefer high VG liquids generally opt for a lower nicotine strength. In order to produce the large vape clouds, more power is required so you should consider more powerful hardware to heat the VG effectively.

Most people start out with a 50/50 mix which has been determined to be a very optimal blend and can be used effectively in a smaller starter kit. As you experiment with different juices that use different blends, you may choose a juice with more VG for more vapour production, or more PG for throat hit with 60/40 mixes or even 70/30.

An important consideration is allergies or reactions to either PG or VG, in which case you should buy a blend that uses less of that item. These reactions are typically more common with PG than VG.

Public Health England released a study that found vaping 95% safer than smoking. But we still cannot say this for sure. Scientific studies are still ongoing and the outlook is good.

You may have heard this expression within the vaping community. If you have seen a fellow vaper producing massive clouds, the chances are they are sub ohming. Go back just a couple of years and sub ohm vaping was reserved for those who built their own coils and modified their batteries. Nowadays, sub ohm tanks, pre-built coils and capable batteries are commonly available off the shelf.

There are two key ways to increase the amount of vapour you get out of your coil. The first is to increase the power of your battery in order to increase the heat; but there are limitations on the amount of power you can put through the coil before it stops creating more vapour and just gets really really hot. This will burn your coil which does not taste good!

A sub ohm coil has a resistance of less than 1 ohm; it combines a thicker wire with a higher airflow so you can use more power before you start creating excessive heat. The thicker wire increases the surface area which is in contact with the cotton (wick) which means more e-liquid is vapourised, and bigger clouds are produced.

This is normally caused by drawing on the tank too hard. By doing this you will draw too much e-liquid into the atomizer that cannot be vapourised quickly enough, so it will just leave from the tank. Take a slow steady draw between 3 and 5 seconds long to prevent this. Leaking tanks can also be a symptom of the atomizer reaching the end of its natural life, ensure this is replaced and primed then try again.

Lower VG is better suited for starter and intermediate kits due to the coil type. Higher resistance coils work better within thinner e-liquid, something which the PG adds to the mixture. Our standard 10ml e-liquid is ideal for these types of kits with ratios either at 50/50 or 60PG/40VG.

More advanced kits that use lower resistance coils, below 0 ohm are better suited for higher VG e-liquid. This type of juice is thicker, which isn’t compatible with starter kits if used the coil will burn out faster, and it may even spit hot e-liquid when being vaped.

Coils will need replacing periodically; the length of time between changes depends on a number of factors. The amount of device use, power settings, chosen e-liquid, and other variables, all affect the lifespan of the coil. Generally you would want to replace your coil as and when you encounter a burnt or poor taste from your atomiser.

We as a company have always had a very strict over 18 policy. Now it’s the law, so is illegal to supply vaping products to anyone under the age of 18.

What is the difference between 'mouth to lung' and 'direct to lung' vaping?
These terms have come about due to the new technology available in vaping devices which are much more powerful than they used to be. If you are new to vaping, you will need to know the difference so you can make an informed choice about which may be best for you.

Mouth to Lung
With mouth to lung (MTL), you inhale the vapour and collect it in your mouth before breathing it fully into your lungs. The atomisers used for this provide a tight draw and are what new vapers should start with first to ween off smoking.

The process closely mimics the effects of smoking and is what early adopters of vaping will be used as the first e-cigarette kits only allowed for the MTL method. Additionally, MTL setups usually require fewer power settings (wattage) and can handle higher nicotine and PG levels.

Direct to Lung
Direct to lung (DTL) vaping is much closer to breathing normally. The DL devices are newer, more advanced setups and their atomisers have a much looser draw that require the use of your lungs directly to inhale.

Far more vapour is produced (cloud chasing), there is more flavour and the hit can be more intense and satisfying. Because of the bigger hit, it is important to choose a lower nicotine content (usually no more than 6mg). Users will also often favour a higher VG liquid which is much smoother, and a vape kit with airflow control.